Hello!

Hello, world!

I am Liang, graduated from Fashion Institute of Technology with a bachelor’s degree in Textile Design. Focusing on fashion and textile, I spent lot of time on silk screen printing, weaving, painting, and drawing. Currently, I am enrolled at New York University’s School of Professional Studies as a master candidate for Integrated Marketing program with a concentration in Brand Management. I came to New York 8 years ago to attend high school in White Plains. At that time, I have been deeply attracted to New York City because I believed that NYC is the center of cultures, fashions, technologies, capitals, and more. So, I took the train to visit NYC every month. Soho has always been my favorite place to hang out ever since then. I used to shop at IF Soho, Opening Ceremony, KITH, then I walked towards the north stopped by midtown’s Dover Street Market, and I took the train back to White Plains at Grand Central. Then I came to the city for my undergrad and continued to stay and study.

Beside from school, I interned at a fashion company at Shanghai in last summer. I gained many insights into the industry with practical experiences. My responsibility included visiting the annual Shanghai Fabric Expo, making material selections, creating and refining pattern designs. I also assisted in budget control, sample producing, distribution, and promotion. It was a unique experience for me which brought me brand new understanding of the fashion industry from the aspects of the supply end.

In addition, my personal website showcased my design works. I expressed myself with paints, colors, lines, and all kinds of media. I specifically enjoyed silk print, that I find myself immersed in the process of repeatedly squeezing the paints through the stencil to create delicate patterns on the fabrics.

My interested in the fashion was spontaneous, I studied most of the well-known fashion brands from blogs and magazines when I was a teenager, since my family business has been related to fashion industry. With all the knowledge that I gained in the past 20 years, I’d love to share some famous fashion brands in this blog from the following perspective, design, concept, and marketing strategies, and more.

For each blog, I will dig in one fashion brands from two perspectives. Firstly, I will start with the design’s subject content, including the brand’s history & identify, design concepts, fashion fabrics, and habiliments. Secondly, I will introduce and analysis the brand’s marketing. Target market, campaign, pricing, and finance will be touched on.

As a firs time blogger, I want to bring my enthusiasm in fashion and branding to my readers! My goal of writing this blog is to educate people on various fashion brands about their missions and concepts; meanwhile, to let people be aware of the messages that their apparels are carrying. Most importantly, I’d be thrilled if my readers can see themselves in any of the brands, and find their identities being expressed by the any of the fashion designers.